Brora Scottish Cashmere Article Example | Topics and Well Written Essays - 1000 words

Brora Scottish Cashmere - Article Example It is a privilege to be writing an article on this personally beloved, globally renowned Cashmere brand. Victoria Stapleton who is the founder, owner and creative director at Brora, was brought up in the North of England, which is home to the Scottish cashmere industry. Having lived so close to the hub of the cashmere industry Victoria often found herself in the mills, as she â€Å"spent many childhood hours browsing mill shops and feeling the delicious quality of their cashmere†. In 1990 when her family got involved with ‘Hunters of Brora’, a 100 year old tweed mill, Victoria jumped at the opportunity to get involved and was soon managing the mills retail venture. Having been brought up in an entrepreneurial family she knew that she wanted to have her own business one day. The experience of working in a mill and gaining knowledge of how a business is run â€Å"†¦sowed the seeds for the founding of Brora†. Victoria began her entrepreneurial career by o pening a retail outlet in London and now, Brora has expanded its outlets all over the UK, the most recent being opened in Cambridge, Covent Garden and Westbourne Grove in London. Brora is a retail company that strongly follows the philosophy of ‘Buy British’. ... e clothing manufactured by the company is produced in mills which are situated in the UK, using only the finest raw materials and carefully selected yarn from selected herds. Being a private and democratically run company not only builds a strong relationship with the customers that Brora caters to but also with the suppliers and employees that are associated with the company. Brora has a strong culture of workmanship & camaraderie within the company. People who work there don’t often leave, primarily because the company is socially responsible towards its workers. There is a true-to-the-word democratic process involved in all core decision making efforts and this practice of mutual consultation is not only confined to the insides of the organization, in fact every customer is treated as part of the family. Brora claims that every customer is a friend & thus, should be treated like one, â€Å"The Company is run personally and democratically and this ethos extends to our custo mer, who becomes a good friend with whom Brora has a relationship, built on honesty & trust.† The clothing collection at Brora offers a variety of beautiful and luxurious products for women, men, children and babies, all available in a various materials for everyone in the family. The company is dedicated to producing affordable clothing for every age group, where each collection is dynamic with a wide variety of colors and designs to choose from. No matter what piece of clothing or accessories you choose, it will give you a luxurious and stylish aura. It is vividly evident that each clothing collection is a result of Victoria’s love for the arts and the natural beauty of the Scottish landscape, which offers her a vivid palette to work with; â€Å"When I want a focused day of inspiration, I do love

Hip hop Essay Example | Topics and Well Written Essays - 1500 words

Hip hop - Essay Example It was very entertaining using dictionaries to write rhymes and rapping about science and issues that affected the society.Hip hop is made up of four basic elements: DJing,MCing, Breakdancing and Aerosol Art (Graffiti).AfrikaBambaatana, popularly known as ‘Godfather of Hip-hop,’ pioneered the first artistic battles that incorporated the four elements of hip-hop as a tactic in substituting violent disputes. Discussion In the recent times, gangster rap has grown to become mainstream and thus influencing children so much that they don’t have interest in listening to hip-hop that fails to mention pimping, smoking of blunts or drinking(Holmes&Brad,2008). Media on the other hand has played a major role in fusinggangster rap and hip-hop. Gangster rap is classified under MCing, and this is just one –fourth of what hip-hop is made up of. It is therefore not logical to define hip-hop basing on gangster rap since it does not address the contribution made by the other three elements. However, gangster rap has been glamorized by the corporate media(Holmes & Brad, 2008). They have managed to use it in marketing of their products and labeling it ‘Hip-hop.’ It is beyond any doubt that in our recent society, hip-hop has proved to be very marketable hence being used as a marketing strategy for selling products ranging from clothes to shoes to liquor to dolls, just mention but a few. Most corporate companies which use hip-hop to advertise and promote their products have led to the emergence of postmodern generation of youths with massive buying power. These corporate companies are on the fore front in theorizing pedagogies of consumptions as a way of appropriating the differences facing the youths in different locations and sites. For instance, Co-cola Company used a famous song ‘Waving Flag’ by a Somali born musician K’naan. The song received lots of attention from the youth all over the world because of its strong mess age and entertaining rhythm. Coca-Cola Company must have chosen the song because of its richness in culture and the energy. The song mixes the Ethiopian culture with that of other parts of the world. K’naan’s song is rich in language and very interestingly combines the Canadian accent with the Somali accent. In this case, the song has managed to bring the two languages together and thus the youths coming from the two locations appreciate each other’s language as well as culture. Being a Somali born and living in Canada,K’Naan has managed to bring people from different races together with his song. The song was unanimously acclaimed by people from different races since it did not look down upon other races. Coke successfully managed to use K’Naan’s song as a campaign song for the 2010 Fifa World Cup tournament in Africa. The music captured the host-continent’s spirit and the celebratory mood associated with soccer in stadiums. Coke wan ted a song that could cross borders easily and capture people’s heart. They needed a song that would be in line with its world marketing strategy, a song that would open happiness and bring joy to its target group. The artist was also to have an inspiring backstory(Duane, 2010). Coke’s marketing team fell in love with K’Naan, his multinational upbringing and the sweeping melody and chorus of his song, â€Å"Waving’ Flag†. The song talked of K’